AI has paved the way for web development with its new-age tools and techniques in the ever-evolving digital landscape.
From maximizing the user experience to seamlessly performing complex tasks, Artificial Intelligence and Machine Learning mitigate the challenges, contributing to delivering high-quality results faster.
According to Paul Cookson, “Great web design without functionality is like a sports car without an engine.”
By leveraging the power of AI, you can tap into the benefits of a fully functional website. Let’s learn how AI is used in modern-day web development that helps big brands become power shovel sellers.
How is Artificial Intelligence and Machine Learning used in web development?
Of late, the web development industry has been fueled by the collaboration of humans and artificial intelligence. In most cases, AI and ML complement the human programmers to do the task efficiently. Here is how-
1. Enhanced personalized user experience
AI-powered websites can offer tailored experiences to their users based on their behavior, preferences and history. It can include customized content, product recommendations and targeted advertisements.
AI-fueled websites can also predict future behavior. It not only increases the user experience but also increases user engagement and loyalty.
2. Smart chatbots
AI in web development has produced chatbots that help users instantly find the information they want. They can type a natural question to the chatbot and receive answers accordingly. Even chatbots can help with purchasing decisions. Additionally, it can save precious time and money by automating customer support.
With advancements in machine learning, AI chatbots are becoming more intelligent to handle complex conversations. Overall, these bots provide an interactive and engaging experience for website visitors. According to research, chatbots increased 67% of total sales for companies implementing chatbots on their website.
For example, Intercom provides artificial intelligence-based chatbots. It helps the users to glide through any websites or applications. It is the first point of contact by answering simple questions before a human representative takes action based on the user query.
3. Better Voice Based Interactions
A report states that nearly 58% of customers use voice search features to find helpful information. In your business website, voice search is pivotal in gathering more traffic. Virtual assistants like Siri, Cortana, and Alexa use AI to recognize and react to users' voice commands. This is how it works- A user speaks a question on your website, and voice-optimized AI answers with the correct information.
Siri- the VA of Apple can retrieve information while completing tasks through spoken commands. It works seamlessly with multiple Apple devices.
Benefits of AI & ML in Website Development
You have already got the idea of how AI has revolutionized the web development landscapes. Following are a handful of benefits to help you make an informed decision regarding incorporating AI in your business website development. Here you go-
1. Personalization
Machine learning algorithms can analyze user behavior and preferences to create tailored experiences for each user. It may include customized content, product recommendations, and website layout based on the user’s browsing history.
2. Faster development process
AI-powered tools automate tasks like testing, coding and debugging to foster the web development process. It enables the developers to save time and resources to focus on complex tasks.
3. Enhanced security
ML and AI can detect and prevent cyber threats like malware and phishing attacks by analyzing network traffic. AI-powered websites can also adapt to new threats, making them more effective.
4. Better SEO
ML algorithms analyze search engine ranking factors better. Based on the understanding, it can suggest website content and structure improvements. Hence, it leads to better Google SERP results. It includes optimizing website content for specific keywords enhancing the website structure and loading times.
Real-World Applications
Many big brands now incorporate AI into their business websites to maximize user experience and streamline operations. Here are a few examples-
1. Netflix- This popular streaming service implements algorithms to personalize recommendations for users based on their usage.
2. Amazon- This e-commerce behemoth uses AI algorithms to personalize product recommendations while improving the search results accuracy.
3. Uber- This company uses AI algorithms to predict rider demand while optimizing driver routes for seamless service.
4. HubSpot- This marketing sales and marketing software provider uses AI-powered chatbots to improve lead generation and overall customer engagement. 3
5. Salesforce- This CRM software provider uses AI in their website. It provides predictive insights and automation to enhance the experience of sales and customer service.
Will Artificial Intelligence (AI) going to replace web developers?
It’s not true that AI will replace web developers completely. AI can automate tasks, including generating code or performing repetitive testing, but it lacks a human developer's creativity and problem-solving skills.
Consequently, web development involves real-time communication, collaboration and understanding the client's requirements. These are the key areas where human developers excel. In a nutshell, AI will enhance the work of web developers, allowing them to work more effectively and efficiently.
Ready to build your AI business website?
Does your business website also need AI? Well, you got it right. Your brand is your emotion, and you shouldn’t miss any opportunities to elevate the same. At Danip Technologies, our team of experienced web developers is ready to provide you with world-class websites for your business website. We don’t only build AI-incorporated websites, but we also hold ourselves accountable for the same. Visit our website today to gain more insights.